Global Hardware Dec 20-26 - Switch Outsells Lifetime 3DS Sales

[The_Liquid_Laser]

dmillos said:

The_Liquid_Laser said:

I thought it was weird that the Switch total was lower this week.  I looked at the previous 4 weeks for reference.

2020 Switch sales (for weeks listed)

	Americas	Europe	Asia	Oceania	Global
week 49	549,686	350,474	284,978	42,133	1,275,788
week 50	621,997	358,182	366,400	49,520	1,396,099
week 51	677,811	416,717	394,266	57,642	1,546,436
week 52	467,036	266,197	388,184	38,577	1,159,994
WoW change	-31%	-36%	-2%	-33%	-25%

Sales this week are down by about 1/3 WoW in every region except Asia.  Also this is the lowest holiday week for each region other than Asia.  I suspect that there are probably shortages in a lot of areas, especially for the base model which seems to be the model that is by far the most popular.

Hi @The_Liquid_Laser I don't have the region break down like you do, It is very interesting to see how little it dropped in Asia, I wonder if that has anything to do with China or maybe there are other explanations.

I also think the numbers could have been higher, but looking back at last year, this is what I found:

Last year this week dropped 40% so in a way  this year was a big improvement.

Ok, that is a good find.  Perhaps this is normal after all?  I think the portion of the week that happens before Dec 25 does make a difference.

Also, I believe Asia dropped only a little because of Japan.  Their holiday season seems to happen slightly later than much of the rest of the world.  That may be true in some other Asian cultures as well, but Japan contributes a very large portion of the sales in the Asian category.