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I think Nintendo has done quite a bit of advertising for third party games. We’ve got demos for upcoming games like MH Rise, Bravely Default II, etc. DQXIS was pushed hard by Nintendo in the West. Hero in Smash, a beefy demo, a big focus in 2-3 Directs, what more could you have asked for? Some of their big third party games got big focuses in their directs and direct minis. In the end, Nintendo can only invest so much in marketing third party games while trying to balance marketing their own content. Third parties have to make it a two way street and do their part as well.