Sales are not "week number" specific they fluctuate daily... it's a closer comparison to compare w/e 26th with the w/e 28th as it's only 2 days skewed instead of 5.
So the next sales week w/e 2nd Jan is better compared with w/e 4th Jan.... doesn't matter that one is considered week 1 of the new year and the other is considered week 53.
I am expecting 600-700k range for next week. (~300k Japan, ~100k USA, ~120k Europe, ~120k other)
You're right, but I was referring to stick with Christmas weeks comparison, imo it's better
What do you consider "Christmas weeks"?