| KLAMarine said: Why just China? Isn't India also a big market? |
From my understanding, markets outside the usual 3 (North America, Europe, Japan) are nowhere near as lucrative due to a variety of reasons; from incomes being much lower (who cares that India has more than a billion people if only 30 million of those can afford video games), to piracy being rampant (partially due to incomes being lower) to harsh import duties or being forced to work with local importer companies (indeed, see how Nintendo is forced to work with Tencent instead of selling directly; though admittedly in China's particular case I am pretty sure that is something that all foreign companies are forced to do)
As for why China > India, it is simple; China has a much higher average income and more people play videogames there than in India. Just look at GDP per capita (admittedly inequality means that this doesn't tell the full story but it is a start):
India: 1877$ (comparable to countries like Mauritania, Angola or Venezuela)
China: 10839$ (comparable to countries like Russia, Bulgaria or Chile)
That is a very significant difference between the 2.
