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Ajax said:

How can this be an ace up their sleeve? Everyone who likes Zelda already has a Wii, and those who still haven't can't be a big group; a new Zelda would be nothing more than supplying the standard fanbase.

 

An ace up their sleeve for E3.  Winning E3 is all about having the flashiest show with the biggest announcements.  It's all about building hype amongst the hardcore gamers.  This has nothing to do with sales.

Not to mention a new Zelda would boost sales somewhat, as 2 million people bought TP for the GC.  Actually, I take that back.  With Wiis constantly being sold out, sales can't go up much higher. :P