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Ka-pi96 said:

JEMC said:

If they do that last part, sales will fall like a rock.

I'm going to say that EA will argue that it has the Fifa license, the different national leagues licenses and also most teams licenses as well, and the use of currently active players is allowed by those licenses they've got. They'll need something more creative to explain the use of retired players but, ultimately, they can just include the ones that agree to be in and scrap the ones that don't.

The FIFPro licence is the important one.

FIFA is the crappiest licence there is, literally just lets them use the name "FIFA". The national league licences mostly only allow the name of the league, no clubs or players. The FIFPro licence is the one that lets them use player names/likenesses. FIFPro is the player union. Zlatan's issue stems from him saying he's not a member of the union and thus his likeness isn't included in that licence.

It's possible he has a legit claim, it may also be possible that the MLS hold image rights for him as part of his contract and therefore EA have access to them through the MLS licence. Very few players would be able to make such a complaint though since the vast majority of them should be in the player's union.

They don't need anything creative to explain retired players, they're individual licence deals directly with the players (or their families) like the Beckham one mentioned above. That's why they don't have more, or why they had to wait awhile to get some.

Crazy if that 40m for Beckham is true though. Makes you wonder how much the other icon players are getting. Beckham wasn't even that good

Yeah, I remember an article in a German videogame magazine (PC Games 8/2000 iirc) in the early 2000's that Football games (I will not call it with that abomination of a word that soccer is) that the games weren't even allowed to make them look more similar to their real-life counterpart, and the question was even so big that some players with a different skin color or being bald were possibly not allowed to have their skin color or their baldness portrayed in the games.

Then came FIFPro, which changed the situation to something similar to the NFL, where most players fall under a common license, but some stars cost extra.

Imagine the situation would become like before FIFPro again, and the models wouldn't be allowed to look like the real players anymore unless they pay for every single player they want to depict in the games...