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JEMC said:

Beckham is reportedly making £40 million from FIFA 21, while Ibrahimovic is livid about being in it
https://www.pcgamer.com/david-beckhams-reportedly-making-pound40-million-from-fifa-21-while-zlatan-ibrahimovic-is-livid-about-being-in-it/
The UK's Daily Mirror reports that David Beckham is being paid £40 million over three years to appear as an 'icon' in FIFA 21 and future games. A source told the paper that "FIFA makers EA Sports offered him £30million over three years but he managed to get a better deal. It is a big addition to the Beckham brand and the easiest money he’s ever made."
Can't imagine too many at EA Sports will be happy about that last line. More amusingly, these reports seem to have set off Zlatan Ibrahimovic, a man who is never knowingly undersold (Twitter bio: "Lions don't compare themselves to humans.")
>> Imagine what could happen if all the players asked EA for money? There would be no more Fifa games.

YAYYYYY!!!

On the other hand, it could also mean that they want to recoup the losses through FUT but increasing the prices, making the odds even worse - and making everything dependent on it!