Well, if you aren't a bit clickbaity or flame the fans emotions a bit, you won't grow or have success.
It's a little hypocrite though that they complain, because that comes with the job.
Yep, that's what I mean. Not just a little hypocrite. They use click-baity titles / sub titles and colorful language in a tech review, together with a comment section where anything goes with the dumb up and down vote arrows. After all that, you can't complain about getting shit flung at you on Twitter. You stirred it up yourself.
Of course if they do it like rtings, in a professional way, no comment section, no excuses, just measurements, they wouldn't get as much attention. You fan the flames, don't be surprised when you get burned.
DF are fanboys of one thing, LG OLED. They can't stop advertising the things. Have they ever done a burn in test? Nope.