In general, I'm supportive of everything going up 2% a year based on inflation. However, in this case, their profit margins increase exponentially as subscriber counts go up, and so they probably won't need to increase the price for a long time. Last update they had 15 million subscribers, right? Assuming some got the deal of a really low amount mixed with others paying for ultimate and/or xbox live gold, let's just assume they are averaging $10 a person. That's $150 million a month in revenue for their games. They make the games they make and release them when they are ready, regardless of how many subscribers they have. So if they were to expand their subscribers to 50 million, they could decrease their price of monthly subscription down to $3 a month and generate the same revenue. Granted, costs for servers and whatnot will go up with a larger userbase (unless the games microtransaction purchases increase and offset it, so let's just be safe and assume $4 a month would generate the same revenue with 50 million subscribers as $10 does with 15 million. This is why I don't see the subscription going up for many years to come!
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