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KratosLives said:
chakkra said:

That is certainly an interesting read. I just can't help but wonder why Sony decided to leave the technology inside their chip out of their marketing strategy, and especially out of Cerny's presentation. You would think that saying "Hey, our chip might be smaller but it has all these cool technologies" sounds better than saying "smaller chips are nimble."

I don't think most people care to be honest about all these terms. Most gamers don't know jargon  and majority won't pay attention. This kind of stuff won't generate sales. How many people who listened to cerny  speak got much out if it? Probably only a few. Most people just want to hear stuff about games or see what the thing looks like. 

And yet he spent a sizeable amount of time talking about variable clock rates, SSD, and 3D audio. That was certainly an interesting choice of which "jargons" should be at the forefront.