Playstation announces strategic partnership with rapper Travis Scott

[jason1637]

Ka-pi96 said:

jason1637 said:

Tldr about La Flame (his nickname)

He's a producer turned rapper tbat became a Kanye West protege in the early 2010s and blossomed from there. He really began to bi the mainstream with his album Astroworld that came out in 2018 which sold incredibly well. 

Since then hes went on to perform at the Superbowl, and have a successful partnership with NIKE, Fortnite and McDonald's. 

What's his association with a presidential wannabe got to with either rap or PlayStation though?

Thats how he became popular at first  in rap because of his association with Ye.