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shikamaru317 said:

Gotta be honest, never even heard of him before today, and I've seen several others replying to tweets about this partnership with "who?". Apparently he has sold 45m+ records, how have I never heard of him? I haven't listened to much rap since the 2000's honestly, switched over to rock/metal around about 2008, so most of the rappers I know released music in the 2000's. 

Tldr about La Flame (his nickname)

He's a producer turned rapper tbat became a Kanye West protege in the early 2010s and blossomed from there. He really began to bi the mainstream with his album Astroworld that came out in 2018 which sold incredibly well. 

Since then hes went on to perform at the Superbowl, and have a successful partnership with NIKE, Fortnite and McDonald's.