Terrible practice. Made even worse by the fact that EA recently tried the same shit with UFC but pulled the ads after the backlash. EA tried and failed to do it, very recently no less, yet 2K are still going to try it too?
NBA2K games have been a generally terrible experience for years now, completely indistinguishable from a f2p mobile game. Unskippable advertisements aren't going to be anything new, or shocking to their customers. As a basketball fan myself, it's really a crying shame...it used to be a top quality franchise. Now it's damn near unplayable unless you invest a minimum of 50 bucks or so above entry price, and are willing to put up with being endlessly bombarded by some BS or other.