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The point Shams made about Holiday Sales being roughly 40% of sales for a year is a very tried and true trend for just about every console, and even applies to a number of other goods outside of the gaming industry as well. In short its an extremely well established trend.

With that in mind I looked back through the '07 weekly average (by month) data and assuming seasonal trends hold up and ignoring potential outside factors we should look something like this for the rest of the year:

360 PS3 Wii
YTD1 ~3.7M ~4.9M ~9.22M
July 580k 750k 1.5M
Aug 620k 740K 1.36M
Sept 680k 1M 1.75M
Oct 630k 840k 1.6M
YTD2 ~6.21M ~8.23M ~15.43M
Holidays 4.14M 5.49M 10.29M
'08 YET ~10.35M ~13.72M ~25.72M
LTD ~26.2M ~22.59M ~44.92M

YTD1= Year to Date through June
YTD2=Year to Date through Oct

Holidays=Nov+Dec sales

'08 YET=Total consoles sold in '08
LTD=Lifetime to Date (end of '08)

Note that E3 definitely imposes seasonal changes to the console data by itself, but there can still be major announcements that effect it further.

Again these are based on current sales rates modified by well-known seasonal trends (which covers seasonal titles like Madden), etc...

 



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