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HoloDust said:
Runa216 said:

Parents can't tell the difference between Transformers and Transmorphers (The shitty no-budget copycat), what makes you think they're savvy enough to research console offering? And if they did, don't you think they'd know enough that Xbox's game offerings are kinda lackluster?

They don't have to research anything - they'll either see them advertised for $25/$35 a month, with "over 100 high-quality games for one low monthly price". Sure, their kids can come and pester them for PS5, but if Sony doesn't have something similar, this monthly thing could be big.

And it's coming to 12 countries "this holiday":

  • Australia at Telstra
  • Canada at EB Games
  • Denmark at Elgiganten
  • Finland at Gigantti
  • France at FNAC
  • New Zealand at Spark
  • Norway at Elkjøp
  • Poland at Media Expert
  • South Korea at SK Telecom
  • Sweden at Elgiganten
  • UK at GAME and Smyths Toys
  • United States at Best Buy, GameStop, Target, Microsoft Store, and Walmart

I don't know how it works for you, or how you think these things typically go. But if kids are pestering their parents for something, the parent doesn't go and buy something else that the kid didn't ask for because "it's cheaper".

Furthermore, that market you are talking about doesn't even come into effect this year. The launch is seldom ever driven by parents wanting to get a new console for their kids. Its usually driven by the loyalist. The people in the know enough to have pre-ordered months in advance or go and stay in line days in advance. To be tracking multiple sites daily to see which has stock...etc.

Soccer moms and dads get in next year. If they get in this year, they would account for less than 5-15% of all sales.