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eva01beserk said:

Everyone always said they wont take the performance crown and probably not even challenge it. It does not need to be the best to compete. 

Correct it doesn't.
But it does need to be better.

It's all well and good to have the "value proposition". - Polaris showcase a substantial increase in market share for AMD in the GPU space because of that... But they have stagnated since.. And that can likely be attributed to a lack of a "Halo" product.
It's no secret that the bulk of profitable GPU sales are in the mainstream/mid-range segment, but you do need that Halo product to bring some brand recognition and lime-light to your lineup.

Ideally we would like nVidia and AMD to be 50/50 marketshare, not 25/75 split that we get currently, then the consumer gets the most benefits.



Don't get me wrong, I'm not an nVidia apologetic, I don't give a shit about the brand, I buy whatever provides the best price/performance at the segment I am aiming for, I just want them to do better than maintaining the status quo.
The massive amount of disruption AMD has caused in the CPU space and the benefits it has brought the consumer has been massive for example, I want that for the GPU space.




--::{PC Gaming Master Race}::--