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Marth said:

Nintendo eShop Sales: August 20th to August 26th 2020

Nintendo eShop – Nintendo Switch

01./New. – Final Fantasy Crystal Chronicles Remastered Edition (Square-Enix) [27.8.2020]
02./03. – Clubhouse Games: 51 Worldwide Classics (Nintendo) [05.6.2020]
03./05. – Animal Crossing: New Horizons (Nintendo) [20.3.2020]
04./04. – Human: Fall Flat (Teyon Japan) [28.12.2017]
05./00. – Dead by Daylight (Behaviour Interactive) [26.9.2019] (34% off until August 31st)
06./09. – Mario Kart 8 Deluxe (Nintendo) [28.4.2017]
07./17. – Ni no Kuni: Wrath of the White Witch (Level-5) [20.9.2019] (75% off until September 1st)
08./15. – Marooners (M2H) [07.2.2020] (was 90% off)
09./02. – Obakeidoro (Free Style) [01.8.2019] (was 30% off)
10./16. – Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy Deluxe Edition (Level-5) [09.8.2018] (77% off until September 1st)
11./01. – Splatoon 2 (Nintendo) [21.7.2017]
12./11. – Super Smash Bros. Ultimate (Nintendo) [07.12.2018]
13./13. – eBaseball Powerful Pro Yakyuu 2020 (Konami) [09.7.2020]
14./20. – Minecraft (Mojang / Microsoft Japan) [21.6.2018]
15./00. – Lines XL (Hook Games) [16.9.2020] (66% off until September 17th)
16./00. – Katamari Damacy Reroll (Bandai-Namco) [20.12.2018]
17./00. – Taiko no Tatsujin: Drum ‘n’ Fun (Bandai-Namco) [19.7.2018]
18./New. – Fight Crab (Calappa Games) [20.8.2020]
19./00. – The Legend of Zelda: Breath of the Wild (Nintendo) [03.3.2020]
20./00. – Goonya Fighter (Mutan) [27.6.2019] (96% off until September 2nd)

Nintendo eShop – Nintendo 3DS

01./02. – Inazuma Eleven 1 – 2 – 3!! Endo Mamoru Densetsu (Level-5) [29.5.2013] (on sale for 500 Yen, instead of 6 076 Yen, until September 1st)
02./04. – Professor Layton and the Azran Legacy (Level-5) [28.2.2013] (on sale for 500 Yen, instead of 5 238 Yen, until September 1st)
03./05. – Fantasy Life Link! (Level-5) [25.7.2013] (on sale for 500 Yen, instead of 5 217 Yen, until September 1st)
04./07. – Professor Layton and the Miracle Mask (Level-5) [06.2.2013] (on sale for 500 Yen, instead of 3 143 Yen, until September 1st)
05./06. – Professor Layton vs Phoenix Wright: Ace Attorney (Level-5) [29.11.2012] (on sale for 500 Yen, instead of 6 265 Yen, until September 1st)
06./08. – Yo-kai Watch 3: Sukiyaki (Level-5) [15.12.2016] (on sale for 500 Yen, instead of 5 280 Yen, until September 1st)
07./00. – Inazuma Eleven GO Galaxy: Super Nova (Level-5) [05.12.2013] (on sale for 500 Yen, instead of 5 262 Yen, until September 1st)
08./00. – Inazuma Eleven GO Chrono Stones: Thunderflash (Level-5) [29.5.2013] (on sale for 500 Yen, instead of 5 262 Yen, until September 1st)
09./00. – Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy (Level-5) [20.7.2017] (on sale for 500 Yen, instead of 4 388 Yen, until September 1st)
10./00. – Danbouru Senki W Super Custom (Level-5) [18.7.2013] (on sale for 500 Yen, instead of 3 691 Yen, until September 1st)

It's interesting that Animal Crossing is only #3 on the eShop.  Seems like most of it's sales are physical.  I think what happens in Japan is that most people buying Animal Crossing are new customers who buy a Switch at the same time.