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Bofferbrauer2 said:

Since the states choose themselves what system they use to vote in the presidential election, they need to win states (I think governor, or does it need a different post to be able to change state voting laws?) to be able to slowly change the voting laws in the states one by one until the number of states with winner-takes-all is relatively small and don't singlehandedly decide over the outcome in elections. Only then can third parties really attack the presidency.

The problem: They need to run in the next presidency to make themselves both visible to people who don't follow politics closely and for their own credibility. But that doesn't mean they'd have to run in swing states yet to not hand the election to republicans on a silver platter. Or that they even get widespread ballot access in the first place for that matter.

Fortunately for many states all that is needed to change the voting system (likely to ranked choice, but maybe proportional or a mixed system in a few states as well) is a ballot initiative. This is how Maine got ranked-choice voting a few years ago. 

Here are the states that allow ballot initiatives from their populations. If the population votes yes, then the legislature and governor have no choice but to enact their vote.  

Then the remaining states that don't have initiatives are going to have to get a coalition of third parties to push for either the major parties to change the system, or otherwise they'll run a legislative reform campaign designed to oust the major parties and get that sole reform done. 



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