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LudicrousSpeed said:
Per usual the Xboss says something simple and logical and it’s twisted to suit agendas. When he says his division has a different approach and goal than the typical “we sold more consoles than Y or Z”, that doesn’t mean they aren’t going to TRY to sell more consoles than Y or Z. Of course they’re still going to TRY to offer a product that as many people as possible want to buy. And that can easily include taking a loss on hardware, because they’re going big on digital and services and can make up losses there.

The way some of you talk, when he says they don’t need to outsell the other consoles you make it seem like you actually think he wouldn’t mind being a distant third again. Why would anyone in his position feel that way? Why do people get weird when Papa Phil talks?

Like Phil said, if their main goal was to sell as many Series X boxes as possible, they would have focused on Series X exclusives that would showcase the hardware and boost console sales. Instead, they'll be releasing all their exclusives on Gamepass and design them so anyone with a pc and Xbox One can play them too. 

MS knows their approach will make Series X more of a luxury optional upgrade than a necessity. That's why they'll likely not market it as a mass market console but as a niche product with a niche price - for those who absolutely demand 4k/120fps and are willing to pay a premium for it (like the X1X). Like I've been saying for months, the 4Tflops Series S will be their mass market consoles and the official successor to the Xbox One S.

Will Series S sell big numbers? Who knows, but in the end it doesn't matter to MS if they'll become 3rd again as long as people subscribe to GP/Xcloud. They have the Microsoft Store pre-installed on practically every pc on the planet, so that's what they'll obviously want to tap into and grow subscription numbers. That, and getting GP/Xcloud on mobile phones, TV's and likely ps5 and Switch down the road if Series S sales tank.