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It isn't a company's fault if someone buys their product without fully knowing what's in the product unless that company doesn't provide that information. It's all over the internet. There has never been a 2-D Mario game with online multiplayer. Maybe their next one, but why would you assume one originally released in 2012 would have it?

And seriously, Nintendo products have as far as I know always kept their price. Why do they do this? Because their games usually are just as fun years later as the day they launched, are very replayable, and most importantly they know their consumers don't care and will buy them anyway. Other companies can't get the sales figures Nintendo does unless they slash MSRP, but if Nintendo doesn't have to do that to tell the game why would they? More profit for them means more fun games created by them for us to enjoy.