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1. Size of the Userbase
2. Quality of the games
3. Userbase is comprised mostly of gamers, not casuals like on the Wii
4. A great diversity of games. There's something for everyone and they come with great new ideas or mechanics and it's not all the same stuff (aka either a Action-Adventure, Action-RPG or FPS that all work by the same formula)
5. Not screwing over their players with endless monetisation schemes like EA, Activision and the like do. Basically AAA games without the drawbacks.
6. Less competition from AAA games because they expected a Wii U 2 desaster and are now scrambling to get on the hype train.