Global Hardware July 19 to 25 - Sales Drop Week-on-Week for All Consoles

[The_Liquid_Laser]

Ardormor said:

The_Liquid_Laser said:
Heh, PS4 still slightly above Switch in Europe. Meanwhile in Asia Switch is outselling PS4 by about 10 to 1. I think even in Western Europe Switch is outselling PS4, but in Eastern Europe a lot of people are discovering Playstation for the first time.

No its not working that way. 

Im not from Eastern Europe, but i worked for sometime "there" (for gaming marketing industry) and you should just stop thinking that Eastern Europe is a "wild" place. PlayStation brand was present in Eastern Europe back in the 90s with the first PS. 

You are reading way too much into my post. 

Whatever data I've seen from Europe shows that PS4 is not selling significantly better in places like UK and France compared to say the PS3.  Meanwhile Germany is buying the PS4 in much greater numbers.  That represents market expansion.  Likewise, you see PS4 hardware numbers staying high in Europe while in the rest of the world they are dropping simply because the system is old.  That also represents market expansion.  People are discovering Playstation for the first time several years after PS4's launch.

Market expansion doesn't mean that the system wasn't ever present in the country.  It means that it is reaching new people.  The Wii expanded the video game market in the US during Generation 7.  It wasn't because they'd never seen video games before.  It was because the Wii was reaching people who weren't interested in video games before.  PS4 is expanding the market in Central and Eastern Europe.  That is why it is still selling well there.