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Phil is exactly what people want him to be:

1) brand ambassador that stands behind his brand regardless of fault.

2) makes bad decisions look good / not their fault.

3) knows how to shift goal posts when they are not in his favour.

4) a good magician (really talented as misdirection).


He has created a likeable personality by saying the rights at the right time.

He has bought studios to show he's moving in the right direction to ensure xbox gamers get enough new content.

He has increased revenue they lost this gen with the battle pass and helped breath new life into gaming on Windows.

He has helped bring xbox some more Japanese games that were exclusive to playstation.

When player bases were smaller for certain mp games, he forced Sonys hand to crossplay with them, and not until then.

In any other time and other place, this would be an individual looked down upon. Many of the things he says and does remind me of Peter Molyneux, but the reality in many ways Phil is bigger than Xbox. He is seen as the saviour of the brand, the guy who will turn things around.

Rightfully or wrongfully he has done a lot and given hope to a legion of gamers. Whether he is a hypocrite or not, no one across any console and any gen has been able to do what he has, and likely no one will.

The man's a magician, he's doing what he is best at doing. Some will love him for it, others will hate him