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How will Sony respond?  Wait and see.  That is what they do with every new thing that comes along.  If it gains traction then they make their own version.  Microsoft offers a paid internet service, and a few years later Sony develops their own.  Nintendo develops motion controls and a few years later Sony develops their own.  That is basically what they've done with every new innovation that comes along in gaming.  It has served them pretty well so far.