Do you really think it's $30?
Retail is 129.99? or 99.99?
But anyway, the retailer has to make some money as well.
I want to do some analysis for the whole game division - but with some consensus amounts for PS2 software and hardware.
Again, take into account not only actual production cost, but also all other costs.
$30 would seem VERY HIGH?
129.99
less
Retailer Profit
Less
Distributor profit (if any)
=Sony PS2 sell price
Less Cost to produce
=profit per console