So many guesses, so I'll add mine to the list of conspiracy theories:
Cerny has been doing his thing for over a decade now. Chances are he spent time with Epic and went back and forward a few times. Epic has one of the most used third party engines and Sony needs third party support as always.
Over the last few years, between what Epuc needs and what the Ps5 needs there has been a meeting of the minds.
Maybe they knew the demo will light up the Internet and forums, maybe they didn't, maybe it was somewhere in between, but it's happened and the shit took off.
Between the UE5 use for third parties, and UE5 use for filming, Sony and Epic have things they could use from one another - hardware from Sony, software from Epic. Sony makes an investment.
I don't see it as anymore complicated than that. Maybe Sony was feeling things out, maybe epic was feeling things out. Maybe they both knew it might happen, maybe they both knew all along, but it's certainly been in the making a long time.
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