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It's those the worst marketing campaign ever done by Don Mattrick that drove millions of people away from Xbox brand.
1. Discussions were largely about TV then game.
2. DRM policies and given bad advice was like "for those wanted to play offline mode they should go stick with last gen console".
3. Lower end RAM type(DDR3+ESRAM) that causes sluggish performance.

Funny, i bought Xbox One S then upgraded to Xbox One X cause.. it's really hard for me it's still my beloved secondary console(Switch is my main), i still love their franchises despite the heavy weight free update contents while my PS4 is a...ahh... lol a modern Japanese SEGA games library just in case for timed exclusives that they take too much longer before i die.