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The fact that it failed to connect with the Japanese market has to be a reason, right? I've heard that Microsoft has always kind of struggled with selling its hardware in Japan but like, Nintendo and Sony consistently do well in that market (how shocking that a Japanese company would do well in Japan of all countries) and for some reason Microsoft just cannot do well there. Also the 3rd party support is kind of lackluster and I feel bad for saying it but at least with the 3rd party companies I follow they seem to favor the PS4 and Switch when it comes to actively supporting those systems