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Bonzinga said:
Why would the market be okay with $599?

It's a simplistic way to say there would be enough demand @599$ to guarantee a decent launch.

There is an increasing demand for high-end hardware for gaming, if you a have doubts about it just look at Nvidia's results. Their consumer GPU segment is growing significantly in the last few years despite their raise in GPU prices. 

https://dashboards.trefis.com/no-login-required/5NF90qn6/Nvidia-Revenue-How-Does-Nvidia-Make-Money-?fromforbesandarticle=trefis200225

Of course, must potential customers won't be willing to spend that much. That's why price cuts and bundling would take place afterwards.