Bonzinga said: Why would the market be okay with $599? |
It's a simplistic way to say there would be enough demand @599$ to guarantee a decent launch.
There is an increasing demand for high-end hardware for gaming, if you a have doubts about it just look at Nvidia's results. Their consumer GPU segment is growing significantly in the last few years despite their raise in GPU prices.
Of course, must potential customers won't be willing to spend that much. That's why price cuts and bundling would take place afterwards.