By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Immersiveunreality said:

Can you educate me on how FF7 was money-hatted ?

Sony gave Squaresoft a vastly reduced licensing fee and agreed to handle the marketing campaign as well as give Square some of the funding in exchange Sony also obtained a small share percentage in the company which they later increased to 18% when the FF movie and animes flopped as those caused Square to ask for money, this was one factor behind the merger with Enix as it reduced Sony's stake in them giving the latter less influence in decisions. Sony would later sell their shares as they no longer would have any say after the merger as it reduced their stake to about 8% (a link on them selling the shares below)

https://venturebeat.com/2014/04/16/sony-is-selling-off-all-its-shares-in-final-fantasy-publisher-square-enix/