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JRPGfan said:
I thought you were gonna talk about marketing and hype levels, or 1st party games with focus on story telling focus.
That said these days, your right, a big part of the success is probably from listening to developers, makeing developement as easy as possible, and just giveing their studios freedom and time to make great games.

Yes, but you forgot I'm weird.

In all seriousness though, I believe that the storytelling quality of many first-party releases from Sony over the last decade or so and their attitude of allowing their first-party studios a great deal of latitude to make the games they want to make are closely related. The best stories come from the heart. They come from a place of sincerity and a willingness to take risks and maybe say something controversial every once in a while.