A Key Ingredient of Sony's Successes

[javi741]

Sony is just successful because they make sure to get every game developer on board with their system and they market their system in a way that doesn't at all alienate developers or consumers.

Sony is willing to throw money all over the place to make sure that nearly every developer and game makes it on PlayStation and they're willing to put forth hefty investments for major exclusives, Microsoft does this to some extent especially with the OG Xbox and Xbox 360 however they haven't really tried much to acquire developers or games that appeal to the Japanese crowd, limiting their success in sales globally. Nintendo takes the completely takes the isolation approach by creating a system that fits their needs while ignoring and usually alienating 3rd party developers, which is why Nintendo home consoles don't do as well as Playstation.

Even with the PS3(& somewhat the PS2), which were systems difficult to develop for, Sony made sure to assist their 1st & 3rd party developers with tools and offering a monetary incentive to continue to create High-Budget games, Sony also made sure to trim the fat and cost of manufacturing of the PS3 making the system cheaper and more appealing to consumers, making the PS3 comeback and end the generation strong. Usually the other companies like MS and Nintendo under those circumstances would give up and move onto the next system, as proven with the Xbox and the Wii U, where both companies dropped those systems relatively quickly.

All Playstation systems have (sold) successfully because Sony knows the importance of 1st and 3rd Party games, and Sony generation after generation makes sure that their systems get a consistent stream of both, Nintendo since the N64 have mainly depended on their 1st party titles with little 3rd Party Support while Microsoft especially with the Xbox One has very little 1st party titles and titles that appeal outside of Americans who play the yearly sport/shooters.

Another reason why Playstation consoles are usually successful is Sony's marketing. Before the PS1, while console gaming was always big in the U.S & Japan, Europe and the rest of the world was mainly an untapped market in console gaming as consoles the Sega Genesis/SNES/NES wouldn't sell even 10M units in Europe since marketing and a lack of a real distributor in those countries made console gaming much more niche in those markets. That all changed when the PS1 released where Sony in 1995 had a ton of money to market Playstation in Europe/Other Regions to gain a dominant foothold in those regions, Sony made sure to put the Playstation name all over those regions. MS and even Nintendo to this day struggle to sell as well as Playstation in Europe due to their limited marketing efforts. And as of now Europe currently accounts for the most PS4 sales out of any other region, even North America. Even when I visit poorer, less gaming-orientated countries. I notice it's all Playstation in those areas with very little owning an Xbox or a Nintendo system.