In retrospect it was certainly one of the most epic console wars to date, with both sides going to great lengths to one-up each other, from Sega's aggressive ads to key games like Sonic or Donkey Kong Country becoming wonder-weapons designed to single-handedly torpedo the opposing system.
And for most of the generation it was a close-run race as well, with Sega making the most of their head-start and Nintendo only pulling decisively ahead towards the end.
I still think no other console war was quite as classic.