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Ah, here is one I'd forgotten; EA's marketing for Dante's Inferno, which included hiring fake "Christian protesters" to hold a fake protest against the game at E3, and encouraging gamers to "commit acts of lust" by taking photos of themselves with EA's "booth babes", with the winner getting an awkward fake date with two models.

Understandably, this did not go down well at all and it boggles the mind how such bad ideas were ever approved.

Last edited by curl-6 - on 18 May 2020

Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023. (And over 130 million lifetime)