What's the dumbest game related marketing you've ever seen?

[IcaroRibeiro]

Jpcc86 said:

Self explanatory

Also, No Man Sky's entire campaign with all the promises they made prior to launch, it was sent out to die.
The PS3 and WiiU launch campaigns as well, they did a horrible job selling me something I should be hyped for. 

I can't believe this is real