What's the dumbest game related marketing you've ever seen?

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That time Acclaim offered to pay the fines of anyone caught speeding on the launch day of Burnout 2, effectively encouraging, as Ben Croshaw aptly put it, "a motorized version of The Purge".

https://www.theregister.co.uk/2002/10/04/uk_govt_slams_irresponsible_speed/