DonFerrari said:
TheMisterManGuy said:
How So?
Even in that case, I still kind of think it illustrates how differently both Sony Corp. and Sony Interactive view the PlayStation brand. What Sony Corporation sees as niche, and what SIE sees as niche are probably two different things. For the overall picture, it'd make sense that the executives at Sony Corp. would see the PS5 as a niche product because they view way more potential in growing general purpose markets like phones and TVs. But in the eyes of Sony interactive Entertainment, they probably see the PlayStation 5 in much broader terms, since that company only really does video games, and thus to them, 100+ million units is a wide audience.
When you're trying to sell everything from movies, to smartphones, to music, to sound systems, of course video game consoles will look niche in comparison.
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Even shuhei Yoshida should see Playstation as niche when compared to smartphone gaming market or the whole gaming industry. Nothing wrong on it and niche also shouldn't mean small, just reduced in size compared to a full market. That is why we say companies need to carve for a niche that only they fulfill the market.
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That's only in context of the PS Vita, which obviously struggled in a post-smartphone world. I think he and the rest of SIE understand that console gaming is too fundamentally different to be compared with mobile gaming.
