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StuOhQ said:
I personally loved it, but can't imagine how it's as popular as it is. I think it's a solid, but not "best of all time" caliber movie that has mainstream appeal that most similar flicks don't do to the comic book tie-in.

Despite some missteps in their movies, DC has "The icons". Not making this a Marvel vs DC thing but it's always been like that until recently. Marvel was the cool company. DC was the popular company. And the Joker has the reputation of being the best villain in all of comics. Revamped and redefined for the better part of a century. Pair that with a really good movie and it was a license to print money.