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Hiku said:
sales2099 said:

Don’t know what to tell ya, MS did theirs first.

They don't hold an emergency press conference and set things up in the span of 24 hours. It takes a lot longer than that to approve, plan, and execute this sort of thing. How it coincides with their other plans is also important. Like the first PS5 reveal where they collaborated with a news publication, or like how Microsoft invited Digital Foundry to be a apart of the one yesterday, these things take time as well.

And for everything to work smoothly, everyone involved, including Playstation's own various marketing teams which are spread out across different platforms and continents, needs to know well ahead of time at what date they should post their article, tweet, youtube video, etc. That's not something you can effectively get set up in the span of 24-48 hours.

However, they may have been ready to do this for several weeks now at any given moment. So in that sense it may be a reaction. But definitely not a scramble.

That’s fair to say, that’s my sentiment at the moment. 



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles.