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Hiku said:

The price disparity between a new game on PSN and the physical version is weird. The digital version tends to be $10 more.
I read an article or something about that a while ago, and it was supposedly not to undermine the sales of the physical version, as people would more commonly opt for the digital version if they had price parity on day 1.

Usually the MSRP for the physical and digital version is the same. The "street price" of the retail version is only ~$10 lower because there is competition between the retail stores but no competition for the PSN version.