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Azzanation on 22 February 2020
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eva01beserk said:
Azzanation said:

No doubt this might cause companies to do there own thing however you also need to remember that MS own Azure Cloud, so those wanting to do Streaming will most likely create there own App or platform however they will still need to rent the Streaming services and that will profit MS all the same. Azure is apparently a very good network which is outpacing Googles network so when it comes to Streaming gaming, Azure seems to be a no brainer choice. Also Sony signed up to use Azure so technically the more popular PSN becomes is more revenue for MS as well. 

Either the companies let Game Pass and XCloud do the Streaming for them or they rent out Azure to Stream there own content. Either way is a positive and MS. MS are also in a really good position for this. Sure they can rent out Amazon or Google's Network however from what we are seeing, Azure is doing game Streaming better so its another reason to use MS Network.

Better is relative. If google has lower performance they could charge less and could still be considered better cuz of it. We are also talking about trillion dollar companies with MS google and amazon here, on a days notice they could each invest 10's of billions and each have better services. just recently the US government announced that they are partnering with AMD ryzen and Nvidia to have the worlds most powerful server farm and/or super computer and google announced shortly after that they want to one up them. And im willing to bet is just for bragging rights. 

Better is better for the customer. Customers want the best experience for there money and so far Azure is doing it better than Google based off the beta testing. Sure these companies can invest billions more into there infrastructures however these things don't happen over night, by the time they upgrade all there server farms, next gen would have started and companies will need to have made these deals now not later.

Streaming is going to improve yearly as better internet and servers come out, that is a no brainer however so far, with what's available, not many companies are going to skip Azure as we have seen even Sony could have gone with someone else instead they went with MS there direct console competitor because maybe Azure is the best deal for value going around currently. Also MS make Xbox, a dedicated gaming platform with history of success, I doubt companies will opt for Google as they are still unknown on there success in this industry.