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Most of the bigger companies will want to have there own Streaming services as they all see the potential profits in Streaming, this is going to make Streaming start off messy however over time, those that are not successful will slowly filter out and Streaming will remain with a few choices rather than a ton of them.

No different to how Digital started off and with Win10, Uplay and Origins all tried to do there own thing only to come back to Steam and release there games on that service.. again.