Nu-13 said: If the number is correct, the only decision is wheter they will profit at $499 or take a small loss at $449. Either way I think MS will match whatever price sony chooses. |
They'd take a $100ish loss selling at $499.
They'll have to get that to the retailer around $425-$450, and to get it there it has to be manufactured and shipped. It also has to be backed up by a marketing budget, otherwise few will sell. So, I'd add at least $100 to the BoM to get their actual cost per unit.