Global Hardware 1 February 2020

[DonFerrari]

zorg1000 said:

Dyotropic said:

No compare the ratio of PS4 to Switch sales in Europe and then for the rest of world. That way you are using the PS4 sales as a representation of the gaming market in Europe. Also use lifetime sales and not weekly. It all gives you the same trend though. 

Switch marketshare per region

NA-~55%

EU-~45%

RotW-~45%

JP-~90%

Marketshare wise Switch is pretty similar in NA, EU & RotW, the only region with a massive difference is JP where it pretty much has a monopoly.

Like Rol said a few posts back, PS4 & XBO fight over the same demographics so their sales are dependent on one another. In NA these consoles are competitive while in EU PS4 dominates XBO, that is why it looks like Switch is doing very strong in NA but modestly in EU but the reality is that Switch is doing strong in EU and PS4 just does better because XBO does so poorly.

I would say that it is strange that X1 "does better" than Switch in Europe, but that is only because their Japan is neglible so it basically just the difference between total minus USA.

And yes, PS4 have been like 1/3 spread on USA, EU, Japan+RoW... the fact that the curve is holding stronger in Europe than other markets don't make neither PS4 weak outside of Europe nor Switch weak in Europe, that is just a silly analysis based on the distribution of sales.