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Production was reported as effective July. Whether that means suddenly all shipments will see a 33% increase (1.8m/month to 2.4m/month) or it will be gradual was not actually specified. The latter seems more likely unless a magical "increase production instantly button" is pressed.

Until consistent weekly sales above 415k per week are confirmed, it either means a lot of consoles are sitting on retail shelves (regular stock, easy to confirm), hundreds of thousands are sitting in warehouses (early stock for the holidays which is too early), or production is not yet at the claimed increase to roughly 550k per week.