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vkaraujo said:

While user scores definitely don't tell a lot about the game itself, they do show a lot of outrage against the game/developer.
No game goes that low without really pissing off people.

This does suggest that Blizzard has lost all the good will they once had, or at least the greater part of it.
This can in time turn into less pre-orders, less favorable reviews (because let's face it, reviewers are affected by consumer expectation, to a degree) and a lot less forgivable market to their mistakes (like the Hong Kong debacle)

I totally agree that Blizzard needs to answer this somehow. Just pretending to not see that 15 thousand people zeroed the game score will just make people angrier.

Miss using User Scores to get a point across is just as sad as the problem at hand and only makes User Scores seem more of a joke. 

Sure the game isn't perfect in any means, however if someone actually believes this game is a 0.5/10? Haha that would be quite sad to see.

Maybe Blizzard will react to the low User scores and address the issue however I don't think they would care as its User Scores not critic scores.