Sony to skip E3 again in 2020

[The_Liquid_Laser]

twintail said:

shikamaru317 said:

Don't know about Nintendo, but sources a few days ago were already reporting that MS had heard the rumors about Sony not attending, and were planning to step up their own conference accordingly. If those sources are true, I would expect a pretty big blowout from MS at E3, they'll probably announce a couple more 1st/2nd party games than they originally planned to, and they'll probably make it at least a half an hour longer than they originally planned to, since they'll need to make room for more 3rd parties now that the 3rd parties who don't do their own conferences have no other stage to announce their games on during E3 (unless Sony decides to do a State of Play stream during E3 or something).

People said similar things last year and it didn't change Microsoft's conference much imho 

None of the big 3 launched a console last year either.  Timing matters.

Bandorr said:

The_Liquid_Laser said:

I think Sony is being dumb and cocky again.  I mean it's one show where tons of gamers pay attention to what is coming out soon.  It seems pretty dumb to turn away from all of that easy marketing attention, especially during a year where they are releasing a new console.  I hope Nintendo and Microsoft put extra effort into their E3 to get even more attention.  This whole thing could very easily backfire on Sony.

Depends on the details.  A bad or boring conference not under your control - is not good marketing attention. What I remember from the last Xbox conference is Keanu. A random guest star in a third-party game that will sell better everywhere else.

I rather see Sony take control of their conference. !00% control.

Control the day, control the time. Control what you show, how to show it when you show it. No forced fan interaction etc.

The same people that watch Sony E3 will watch Sonys own conference. This isn't like TV programming where whatever follows the super bowl gets a big boost. You have to find where to watch E3, and when to watch what.

As long as Sony does a good job marketing when their conference is etc - they will get the same crowd. Probably more with no competition and better timing.

(referring to bold)  That is not necessarily true.  E3 is an event.  People take special time out to watch an event.  If 1/3 of the Oscar awards broke off and did their own thing another month out of the year, then it would get a lot less attention.  Oscars get a lot of attention just because it is an event: lots of celebrities in one place, people like to see what they are wearing, people want to see the best jokes and Oscar highlights, etc....

E3 is the same way.  Lots of games are shown off at E3.  Lots of developers are there to talk about their games.  Many youtubers make special videos about going to E3 and such.  It is an event!  People pay more attention, because it is the biggest gaming event of the year, by far.  It is really dumb for one of the big 3 to just skip the biggest gaming event of the year, especially a year when they are launching a new console.