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In my opinion here are the main reasons why the Switch is successful:

1. The Hybrid Console/Handheld concept: In my opinion, this is the biggest reason why the Switch is successful, the Switch's concept is just so intriguing to people kinda like how motion controls was an impressive concept like the Wii. People love the idea of being able to have the same console experience on the TV and to be able to SEAMLESSLY take that same full console experience on the go. Also, the detachable joy-cons makes the Switch the perfect system for local multiplayer and allows players to play full console like local multiplayer games on the go which is awesome to many people. I can't tell you how many times people in my High School would beg me to bring the Switch to play local multiplayer games like Smash Bros,Mario Kart, 2k ECT in tabletop mode. The concept is just so impressive that even a bunch of Non-Nintendo gamers want one because it's hybrid concept is so amazing.

2. The Core Games the Switch's concept combined with the revolutionary amazing "wow" type games are another big reason for the Switch's success. One of the main reasons why the Wii U did so poorly is because how the Wii U lacked any revolutionary, ambitious, or exclusive experience type game that would be a must-have for people. Their were too many casual,safe,repetitive, and unambitous Wii U games to where consumers were not willing to spend 300+$ just to play another Mario game they could play on their Wii or 3DS. Mario 3D World did not hold a candle to the Galaxy games in terms of ambition. That all changed with the Switch, at launch Nintendo released one of the greatest most revolutionary games of all time Zelda BOTW, which was pretty much the Wii Sports of the Switch where the game amazed people enough to want to experience it for themselve and spend 300+$, Super Mario Odyssey was first Open-Sandbox 3D Mario in 15 years while implementing totally brand new mechanics, worlds, and even the first Mario song with lyrics impressed people enough to sell Switch units. Also having a Smash game with no cuts and being on a system that people actually care about was also big. Not to mention, a mainline Pokemon game which would sell 10M+ Units all by itself. As a result of these amazing core games, Zelda became by far the bestselling Zelda game of all time selling 15M,blowing it's previous bestseller Twilight Princess's 7M. Mario Odyssey became the bestselling 3D Platformer and Mario game of all time despite being only 2 years old selling 15M. Smash sold 15M as well and im sure Pokemon sold close around that number as well.

3.Marketing- The Wii U's marketing was completely garbage, a good portion of people still don't know that the Wii U exists or is a controller add-on for the original Wii. The name didn't sound like a whole new next gen system, it sounded more like an Add-On and too many of the advertisements focused on the gamepad controller rather than the console making people very confused to what it was. Even for the few who did know what a Wii U was, the advertisements made it seems like a children and casual family system, when casual families moved onto smartphones and tablets and children were in the very small minority of gamers worldwide. making the Wii U appeal to very few gamers. However, Nintendo's marketing all changed with the Switch, they removed the cancerous Wii name from the Switch which let consumers know this was an entirely new system from Nintendo and the advertisements made the Switch's concept clear that it was a console you can happen to play on the go anywhere in a multitude of ways. And Nintendo started finally marketing to adults in their commericials, making the Switch's image seem more accepted by the adult crowd, which is the majority of gamers right now.

4.Essentially a Handheld in Japan- It's clear that the Japanese gaming crowd are now far more into handhelds more than anything. As home consoles don't really sell well in Japan anymore since Japanese players are usually too busy and out too much to play on a home console. Since the Switch is essentially a handheld system, many Japanese players are going to purchase it since it fits their lifestyle and handhelds are more appealing than a home console for Japan. This is giving Nintendo far more sales in Japan than with home consoles as a result leading to more success overall in terms of sales. Proof of handhelds being dominant in Japan is shown when comparing the Switch's sales to the PS4's sales in Japan, where the Switch already outsold the PS4's lifetime sales in Japan despite the Switch being 3.5 years younger.

5.3rd Party Support- It's clear that since the SNES, Nintendo has struggled to gain 3rd Party Support on their home consoles for a variety of reasons. However,now with the Switch, you could argue that this may be Nintendo's best 3rd Party console since the SNES. We're seeing 3rd Party Games that you wouldn't ever imagine would see the light of day on an underpowered Nintendo system, such as the Witcher 3, MK11, Outer Worlds, Doom, ECT...And unlike other Nintendo systems where 3rd party games would struggle to sell due to the market. 3rd party games are selling well on the Switch since the Switch has the added benefit of playing full 3rd party console games on the go. As a result of this 3rd party support, many non Nintendo gamers are purchasing a Switch to play their favorite 3rd party game anywhere. Also Switch is full of exclsuive Indie and JRPG games you can't find anywhere else, also helping the Switch's 3rd party lineup.