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curl-6 said:

In 2009 most US homes did not yet have a HDTV

https://www.dealerscope.com/article/hdtv-adoption-us-households-nearly-50-percent-mark-according-leichtman-research-group-inc/

46% and 61% for households over $75K is a shitload.

PS4 Pro launched in 2016, and I very much doubt 4K adaption was anywhere near those numbers.