I think they have already implemented a major part of their plan. CONTROL THE INFLUENCERS!
They created their own streaming service in Mixer a few years back. Over the last couple of years, they have gotten key game players to move to their platform. Today, their are more hours spent watching people play games than most of the gaming itself. So, I think a key part of their plan is to have all of the key influencers pushing their next systems by playing their games and multi-plats on their system. It probably won’t change the hardcore fanboys minds, but that is only a small percentage of the real market anyway.
If MS does some of the obvious stuff previously mentioned:
1. Be price competitive
2. Have a ton of exclusives unavailable on PS
3. keep game pass going
4. Buy more studios
Those 4 obvious things plus a bit of control of the influencers and they won’t start the generation in a hole like last generation.
It is near the end of the end....
